Guides · Giveaways
How to run an Instagram giveaway
Write rules that include what Instagram's promotion guidelines require, ask people to comment (and tag friends if you want reach), then paste the post link in the picker below. It reads every comment on posts with up to 1,000 comments for free, applies your rules and draws winners and backups, with a public result page anyone can check.
Updated November 14, 2026
Add the entries
Free for posts with up to 1,000 comments, no account.
Same giveaway on another post? Add it
Too many comments for the free picker
A fair draw needs every comment, and this post has more than 1,000. Export its comments with replies off, then press Pick winners from this file on the export page: the same rules, drawn from all of them.
300 points per 1,000 comments, or this one post from $9.99 without an account. The price shows before you pay.
Export the commentsWinners
Step by step
Write the rules into the caption
Prize, deadline with a time zone, how to enter (comment, tag friends), who can enter (age, countries), how the winner is chosen and contacted, and Instagram's two required lines (below).
Wait for the deadline
Comments posted after it can be left out by setting the deadline in the picker, so late entries don't count.
Draw
Paste the post link, set the same rules you published (one entry per person, how many friends to tag, a word to include, names to leave out), choose winners and backups, and draw.
Check, then announce
Open the winner's profile and check anything the picker can't see, like following you. Announce with the result page link; draw a backup if the winner doesn't reply in time.
What Instagram requires in the rules
Instagram's Promotion Guidelines (read November 14, 2026) say the person running a promotion is responsible for the official rules, eligibility and following the law, and that every promotion must include "a complete release of Instagram by each entrant or participant" and an "acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram". They also say not to encourage people to tag content inaccurately, such as tagging themselves in photos they aren't in. Source: help.instagram.com/179379842258600.
Rules the picker can apply
- One entry per person, however many times they comment (on by default).
- Must mention friends: at least N different @names; the commenter's own name and yours don't count.
- Must contain a word or hashtag.
- Posted before or after a date and time.
- Only comments the creator liked (TikTok and Instagram), if you approve entries by liking them.
- Leave out these names, like your team; your own comments are left out by default.
Questions
Can it check that people follow me?
No. Instagram doesn't show anyone outside the account who follows whom without a login, so no outside picker can check it honestly. Check the winner's profile by hand before announcing, and draw a backup if they don't follow.
What if my post has more than 1,000 comments?
Export the comments, then press "Pick winners from this file" on the finished export: the same rules, every comment.
Can I draw from several posts at once?
Yes, up to 10 posts in one draw. See the guide on giveaways across several posts.