Guides · Research and marketing
How to use a Reddit thread for product research
Find threads where your customers talk about the problem (search Reddit or Google for "[product] reddit"), paste each link below and run an AI report. It reads the whole thread, including replies Reddit folds behind "more replies", and lists complaints, questions, what people bought and what they wish existed, with links to the comments.
Updated November 14, 2026
Free: the count and the first 500 comments. · Several links?
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Step by step
Find the threads
Recommendation threads ("best X for Y"), complaint threads and "what do you use for" threads say the most.
Paste a link and run the report
A report is 1,000 points, $10. Or export the comments (300 points per 1,000 rows, $3 at the base rate) to read them yourself.
Read the complaints and the workarounds
What people put up with, and what they bought to fix it, is the product brief.
A real example
Our sample report on a Reddit thread about standing desks (84 readable comments, 39 seconds) found: standing still is uncomfortable and hard on feet and joints (6 comments), anti-fatigue mats or good shoes make standing much better (4), people bought walking pads and standing pads to make the desk usable, and one asked for a desk that suits tall people. That's three product ideas and an accessory bundle from one thread.
Reddit's numbers
Reddit's comment count includes removed and deleted comments, which nobody can read. On November 14, 2026, a post counted at 108 gave 76 readable comments. You're charged only for the comments read.
Real report · Reddit · 84 comments · November 14, 2026
84 Reddit comments on a standing desk nobody uses
- Questions people ask Do you also use a standing pad or mat? 1
- Complaints and problems Standing still is uncomfortable and hard on feet, legs, and joints 6
- Buying signals Bought a standing desk and walking pad for WFH 2
- Requests and ideas Recommendation request for tall-person height-adjustable desk 1
- What people like Standing desk helps with back and neck pain versus sitting 3
Questions
Do I need a Reddit account or API key?
No. Paste the thread link; nothing asks for a login.
Can it search all of Reddit for my topic?
No. It reads the threads you paste. Finding threads is a Reddit or Google search.