Guides · Research and marketing
How to analyze a competitor's comments
Paste the link of a competitor's best-performing post below and run an AI report. It reads up to 5,000 comments on TikTok and YouTube (1,500 on Instagram, 2,000 on X, 1,000 on Reddit) and lists the questions, complaints, buying signals, requests and praise, each with the comments that make the point and links to them. Their customers' complaints are your ad angles; their unanswered questions are your landing page.
Updated November 14, 2026
Free: the count and the first 500 comments. · Several links?
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Step by step
Pick the posts
Their most-viewed videos, launch posts and ads: the ones with the most comments say the most.
Run a report on each
Paste a link and choose AI report (1,000 points, $10). It takes about a minute for a few hundred comments.
Compare the complaints
What do people say breaks, costs too much or is missing? Those are the claims your product can make.
Keep watching
Add their newest post to "Email me new comments" with words like refund, broke or alternative, and get only those comments by email.
What it finds, from a real report
In our sample report on the launch of Obsidian's command-line tool on X (361 replies), the top complaint was that it "requires the Obsidian app to be running; not headless" (14 replies), and the top request was to "make it headless / standalone for VPS and Linux servers" (13). For anyone building a competing or add-on tool, that is the gap to lead with.
What the report can't do
- It reads one post at a time; run one per post and compare them.
- YouTube reports are text only, without counts: YouTube's policies don't allow numbers derived from its data.
- It summarizes what commenters said; it doesn't check whether they're right.
Real report · X · 361 comments · November 14, 2026
361 replies to Obsidian's CLI launch on X
- Questions people ask Does it work headless / without the Obsidian app running? 14
- Complaints and problems Requires the Obsidian app to be running; not headless 14
- Buying signals Switching from Notion / considering Obsidian 4
- Requests and ideas Make it headless / standalone for VPS and Linux servers 13
- What people like Great for AI agents and automation workflows 12
Questions
Will the competitor know?
No. Reading public comments doesn't notify the account.
Can I get the raw comments too?
Yes. Export them to Excel or CSV (300 points per 1,000 rows, $3 at the base rate) and keep them next to the report.