Guides · Research and marketing
How to find the buyers in TikTok comments
TikTok marks some comments as likely to buy in its own data. Paste a TikTok video link below and tick "Buying intent" to see only those comments, or export them all and filter the buying_intent column. For the reasons behind them, the AI report lists buying signals with the comments that show each one.
Updated November 14, 2026
Free: the count and the first 500 comments. · Several links?
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Step by step
Paste the video link
Your own video, a competitor's, or any public video selling something like what you sell.
Tick Buying intent
Only comments TikTok marked stay on screen, with a Buying intent badge. Sort by Most liked to see the ones others agree with.
Export or analyze
Export all comments to get a buying_intent column (yes or no) for each one, or run an AI report (1,000 points, $10) for the buying signals, questions and complaints, each with its comments.
What a real report found
Our sample report on a TikTok video about Stanley cups at TJ Maxx (176 comments, read in 16 seconds) listed these buying signals: "Want to buy the pink one" (5 comments), "Planning a TJ Maxx/Marshalls run to get them" (4), "Already bought or found them" (5) and "Want the burgundy/red one" (3). The top question was "How much do they cost?" (11 comments). For a seller, that is a restock list and a pinned-reply script.
What to do with the buyers
- Reply to the comments asking where to buy, with the product link or store, while the video is still getting views.
- Turn the most-asked questions (price, sizes, shipping) into the first line of your next video or listing.
- Track which colors or variants people ask for and stock those first.
Real report · TikTok · 176 comments · November 14, 2026
176 TikTok comments on a Stanley gift-set find
- Questions people ask How much do they cost? 11
- Complaints and problems Paid much more for the same cups earlier 7
- Buying signals Want to buy the pink one 5
- Requests and ideas Want a 40oz flip-top in a specific color or pattern 1
- What people like Cups are cute and pretty 9
Questions
Is the buying-intent mark on other platforms?
No, only TikTok puts it in its data. On Instagram, YouTube, X and Reddit, the AI report's buying signals section does the same job from the words of the comments.
Can I message the buyers?
This doesn't send messages. Each comment links to the commenter's profile, so you can reply or follow up in TikTok.